Produced By: B2B International Ltd - Market Research Specialists

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A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design

A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design

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DATE : Mon, 18 Jun 2007 08:12:54 +0000
Entered in Database : 2007-06-18 08:12:54
length : 13761544
Link to the Show / Show Notes

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design. • The three most important types of [...]

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