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Satisfaction Surveys Mask Customers' Reasons for Defecting Episode | Growing Your Business With Customer Experiences

PodcastDirectory / Business / Unknown
PodcastDirectory / Regions / NA / USA

Growing Your Business With Customer Experiences

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Satisfaction Surveys Mask Customers' Reasons for Defecting


Satisfaction Surveys Mask Customers' Reasons for Defecting

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DATE : Mon, 09 Jul 2007 11:30:00 -0500
Entered in Database : 2007-07-09 16:30:00
length : 3670016
Link to the Show / Show Notes

Study after study has shown that more than three-quarters of customers consider themselves as being satisfied with their vendors just before they defect to others. Yet companies continue to rely on satisfaction surveys.


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