Lynn Upshaw, Marketing Faculty, Haas School of Business, UC-Berkeley and Author Explains How Living in an "Era of Informed Skepticism" is Crucial for All Who Wish to Succeed Today

Play Now -->

DATE : Fri, 26 Oct 2007 14:00:00 GMT
Entered in Database : 2007-10-26 14:00:00
length : 9600512
Link to the Show / Show Notes

Co-Host Brad Forsythe interviews Lynn Upshaw, Principal of Upshaw Marketing, a widely recognized authority on brand marketing, and a member of the MBA faculty at the Haas School of Business, University of California at Berkeley. He is also faculty contributor and Leadership Project Director at UC-Berkeley for Executive Development. Lynn is an internationally known strategic marketing consultant and a recognized authority on brand marketing. His clients have included major corporations such as SBC Communications (now AT&T), 3Com Corp., Visa International, WellPoint Health Networks, Bayer Corporation, among many others. But much of his practice has also included mid-size companies such as DTS Digital Cinema, R.H. Donnelley, William Blair & Co and McClatchy Newspapers, as well as start-ups, trade associations, and professional services firms. Lynn is also the author or co-author of three books on marketing strategy - Building Brand Identity: A Strategy for Success in a Hostile...

26-Oct-07 9:00 AM

Play in your Iphone