Link to the Show / Show NotesCo-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.
As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness.
Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successfully led brand positioning, naming and identity executions for start-ups companies through $19B companies. Clients include Pepsi, Liz Claiborne Inc, Time Warner Inc., AstraZeneca and Citibank. Stephen's passion lies in finding where companies can create new opportunities and drive new revenue streams by creating or expanding their brand. Palacios is a leading expert in the U.S. Hispanic market having helped guide innovation and strategy for organizations such as Meredith and the National Council of La Raza.
Prior to Cheskin, Palacios served as Vice President for FRCH Design Worldwide, one of the leading retail design consultancies in the country, where his clients included Barnes & Noble, Circuit City, and Mercedes Benz. Previous to FRCH, Palacios served as Director of International Business for Federal News Service (FNS), a privately owned information company. He was the exclusive agent in the U.S. for Notimex, the largest Spanish language newswire in the world servicing U.S. Hispanic owned Newspapers, Television stations and Radio stations.
Palacios holds a B.A. from Saint Joseph’s University where he was Valedictorian and an M.A. from American University, where he was awarded a Fellowship. Most recently Palacios was quoted in the Los Angeles Times, Advertising Age, Adweek’s Marketing y Medios, Miami Herald, Hispanic Market Weekly, HispanicAd.com
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
30-Nov-07 9:00 AM
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