Link to the Show / Show NotesCo-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising.
Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands Thrive & Survive. His next project is a book called Branded Male, about marketing to men.
On the journalistic front he contributes to the British advertising journal
Campaign and more recently to
Advertising Age. He is a columnist for the French marketing magazine
Stratégies, and researches advertising trends for a fashion industry forecasting service called Worth Global Style Network (WGSN). His articles about advertising and popular culture have appeared in
The Times,
The Independent and
The Telegraph newspapers in the UK. He also co-presents a live weekly French TV show about advertising. In 2005 he was invited by Renzo Rosso, the founder of cult jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso’s life and work. For more details about Tungate, go to
www.tungateinparis.com
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
7-Dec-07 9:00 AM
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