Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation

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DATE : Fri, 25 Jan 2008 15:00:00 GMT
Entered in Database : 2008-01-25 15:00:00
length : 9600512
Link to the Show / Show Notes

Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group’s Optimedia Asia network. In 2003, Antony transferred to London as CEO ZenithOptimedia UK Group. In July 2006, he relocated to New York to take on the role of President Optimedia US. As a planner, Antony has been responsible for developing strategy and executing media campaigns across 16 different countries on some of the best global brands which include Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble and Toyota. In the financial services category he planned campaigns for HSBC in Asia and Lloyds TSB in the UK. Under his leadership, Zenith Media Asia...

25-Jan-08 9:00 AM

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