Link to the Show / Show NotesCo-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.
Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a number 12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy has been widely praised.
A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences as well as NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
1-Feb-08 9:00 AM
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