Author read of his book, which now or will eventually include segments on: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. • Weigh the pros and cons among 8 legal structures, from corporations to LLCs. • Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. • Develop a powerful business plan in half the time. • Learn to sell products and services by considering 10 possible sales and distribution channels. • Discover the latest trends to quickly and inexpensively set up a web-site and e-store. • Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. • Get a quick overview of the 14 top forms of business insurance including workers comp and medical. • Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. • Understand the legal side of hiring, firing, and managing employees and contractors. • Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. • Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. • Lots more too!

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Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement Ads