Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing

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DATE : Mon, 10 Mar 2008 23:51:00 +0000
Entered in Database : 2008-03-10 23:51:00
length : 9312466
Link to the Show / Show Notes

PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy. 0:00 Opening 0:25 Introduction 0:51 What is planning 2:17 Why clients should care about planning 2:52 Personas 4:20 Planning as a commodity? 4:46 Some surprising discoveries 5:58 Social media’s influence 7:12 What happens when it works 9:02 Closing Download Episode #3 [ pja-thecomplexbrand03.mp3 9m41s 8.8MB ]

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