Delving into all things mental: the latest research and expert commentary on our brains and behaviour.

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2008-03-29 Your irrational mind

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2008-03-29 Your irrational mind

DATE : Sat, 29 Mar 2008 00:00:00 +1000
Entered in Database : 2008-03-28 14:00:00
length : 37948604
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Like it or not, you´re not the beast of reason you think you are. Dan Ariely, a behavioural economist at MIT, argues that we´re surprisingly and predictably irrational. Sex, freebies, expectations, placebos, price -- they all cloud our better judgment in rather sobering ways. Dan´s unique research was partly inspired by a catastrophic accident which caused third degree burns to 70% of his body. He joins Natasha Mitchell in conversation.

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