Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.

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Richard Richardson: Marketing Judo.

Richard Richardson: Marketing Judo.

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DATE : Fri, 02 May 2008 09:00:00 GMT
Entered in Database : 2008-05-02 09:00:00
length : 775
Link to the Show / Show Notes

This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.

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