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Banking on a New Generation: How Banks Can Woo and Win Over Skeptical Gen Y-ers

Banking on a New Generation: How Banks Can Woo and Win Over Skeptical Gen Y-ers

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DATE : Tue, 06 May 2008 13:48:06 GMT
Entered in Database : 2008-05-06 13:48:06
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Link to the Show / Show Notes

Generation Y members want to do their banking in much the same way that they do comparison shopping at the mall. To attract them as customers, banks will have to offer more options, services and products, and make them available via a multitude of channels such as cell phones, interactive television and yes, even virtual world sites — in addition to online banking and the traditional bank branch.

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