Primary Format :
Business

Also Listed as:

User Tags:

User Votes:

RSS Feed
Website

Visit Trumix.com for the most recent listings of:

According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

Play Now -->

DATE : Fri, 09 May 2008 14:00:00 GMT
Entered in Database : 2008-05-09 14:00:00
length : 16800716
Link to the Show / Show Notes

This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. Time Magazine recently selected Authenticity on its list of 10 Ideas That Are Changing The World. Authenticity follows the...

9-May-08 9:00 AM

Play in your Iphone