Link to the Show / Show NotesIn episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content.
Topics covered:
* Online directories;
* Google page rank and how it works;
* Getting inbound links;
* Creating useful, quality content;
* Avoiding duplicate content;
* Getting your site structure right;
* CMS systems;
* Using the link: operator in Google;
* The importance of internal links.
Resources mentioned:
* Joomla - http://www.joomla.org
* Drupal - http://drupal.org
* Wordpress - http://wordpress.org
* Google Webmasters Tools - http://www.google.com/webmasters/tools

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