HBR Editors’ Preview: Should You Invest in the Long Tail?

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DATE : Wed, 02 Jul 2008 18:54:15 +0000
Entered in Database : 2008-07-02 18:54:15
length : 7231219
Link to the Show / Show Notes

Long Tail The Long Tail theory is a compelling idea, but Harvard professor Anita Elberse has data that show it may not be so accurate. Senior Editor Julia Kirby talks about Elberse’s research, and Associate Editor Andy O’Connell discusses the unique market-research methodology that inspired this month’s case study.