Visa Exec Explains New Slogan for Why Life Takes Visa

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DATE : Sun, 23 Apr 2006 21:00:00 GMT
Entered in Database : 2006-04-23 21:00:00
length : 19573238
Link to the Show / Show Notes

Co-host Brad Forsythe interviews Susanne Lyons, CMO of Visa USA. Susanne is responsible for all aspects of brand, advertising and marketing services for one of the world’s most successful payments companies, and serves on the company’s Executive Management Committee as Chief Marketing Officer. She has held senior marketing and general management roles at some of the largest financial services companies in America. She also served as Chief Marketing Officer for Charles Schwab & Co., Inc. In her ten year career at Schwab, she held various marketing and general...

23-Apr-06 4:00 PM

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