Link to the Show / Show NotesSocial Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for creating effective marketing plans using social networking sites is still in its earliest stages.
Listed below are the distinguished panel of speakers:
Panelists:
MySpace: David Tolkheim, SVP, Client Solutions
Evite: Harry Lin, Senior Vice President and General Manager
Microsoft: Denis Gaynor, Product Manager
Facebook: Tom Arrix, SVP of Advertising
JWT: Jason Yoder, SVP Digital Media Director
Moderator:
Scott Kelly, Digital Marketing Manager, Ford Motor Company
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