The ISBM Audio Insights Series features interviews with leading academic and business thought leaders on various business-to-business topics. The interviews are hosted by Ralph Oliva, ISBM Executive Director.

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Innovation and Segmentation in Business Markets: Closing the Market Research Gap

Innovation and Segmentation in Business Markets: Closing the Market Research Gap

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DATE : Tue, 02 Sep 2008 15:00:00 EDT
Entered in Database : 2008-10-21 05:39:08
length : 9019732
Link to the Show / Show Notes

Dr. Robert J. Thomas, Professor of Marketing, Georgetown University

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