In today's Brain Storm! Business Podcast, we will talk about the cover story of Inc. magazine - Kevin Rose of Digg, Pownce & Revision3. He is the media mogul of the future, or so they say. But what impresses people the most about him is his persona.

He's accessible. He drinks beer and parties with geeks. He tells dirty jokes on internet tv. Or does he?

He admits that he has one persona for doing business, and another one for promoting business. In today's business podcast, we talk about YOUR business persona and mine. The people who know me - long term clients - have one persona about me. But I'm afraid I'm putting off another persona (one that may not be helping me) to everyone else.

I'd love to know what you think your persona is, what your customers say it is, and what you think it SHOULD be in order to best promote and build your business. Email me at penny@1stpod.com, or DM me via Twitter at http://www.twitter.com/pennyhaynes.

Oh, and remember that you need to subscribe to the NEW feed: http://feeds.feedburner.com/brainstormbusinesspodcast, or the original feed which is at http://allbusinessmagazine.com/data/users/Online-Community-Magazines/Brain-Storm-Business-Podcast.xml