Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.

In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980,“Flowers in a Gift”earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business.

Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted.

After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. Today, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. In 2007, Lynda led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon negative beverage product in the world.

Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the ground-breaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States.

Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, to be published by Random House in February 2009.

The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.