SMB Strategy Cast - Episode#13 - Business of Podcasting Part 2

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DATE : Wed, 01 Feb 2006 15:01:32 PST
Entered in Database : 2006-02-01 23:01:32
length : 4792843
Link to the Show / Show Notes

• February 1, 2006


• Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.


• In this episode - Continue the discussion of BUSINESS OF PODCASTING.


• Specifically -
  o Why I got into podcasting - what my goals where and are was covered in Episode# 12 - Part 1 of the Business of Podcasting. Go to Episode#12 show notes to download.
  o What the business decisions where and my business strategy going forward. Also touched in Episode #12 and summed up as "Getting Above the Noise".
  o The Results - what I have learned along the way - I am going to spend some time on Search Engine Optimization SEO and my stats since starting the plan.


• The Business Decision
  o Sales Funnel – get as many potential customers in the top and have touch points to closing a deal.
  o More traffic = more people in the top of the funnel
  o Podcast/Shownotes = another touch point with potential customers
  o Repetitive contact – in advertising there is a rule of thumb that you need to get an ad in front of a customer 10 times before it is noticed.


• Big Picture Results - will pick up the detail in next episode.
  o Listeners grew to 1,500 per month from 1st episode mid-October to the end of December.
  o Web traffic almost doubled in the same period.


• Next episode - What I have learned as well as my web and podcast stats.


• Podsafe Music at beginning of show was Barely Hi-Fi – “In Certain Circles” (www.barelyhifi.co.uk). Link to Barely Hi-Fi on the Podsafe Music Network or go to the Podsafe Music Network at music.podshow.com.


• Email questions and comments to – podcast@bizplanhelp.com


• For help with your business plan, startup or strategy project, check outwww.eaglestrategygroup.com and www.bizplanhelp.com


• Download this Episode

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