SMB Strategy Cast #9 - Marketing Plan Part 2/Business Plan

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DATE : Thu, 01 Dec 2005 07:37:10 PST
Entered in Database : 2005-12-01 15:37:10
length : 4822667
Link to the Show / Show Notes

• Thursday, December 1, 2005


• Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.


• Download or view Business Plan Outline


• In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan. Specifically - Marketing Plan from Business Plan vs. Marketing Strategy


• Number 1 difference is “DETAIL” – Comsumer Packaged Goods (CPG)example from Episode #8 talked above the marketing plan as 2 pages. Marketing Strategy is all the detail on what is expressed in the plan and then some.

• Pricing – In marketing plan, talked about the keystone pricing strategy in a couple paragraphs. For Marketing Strategy, break down actually pricing for specific product lines. Some questions the Marketing Strategy answers that are not necessarily in the Marketing Plan: How will each product be priced to customers and what the goal is for pricing at retail? Will different customers or customer segments get different pricing?
  
• Promotion – in marketing plan for the CPG startup, spend a couple paragraphs on couponing and in store circulars, but in the strategy you break down the schedule of what coupons and when, what in store circulars and when. Also, in a Marketing strategy you need to include a budget by month.
  
  
• Podsafe Music at beginning at end of show was Chub Creek Music – “Episode 9 Fake Band Intro” (www.chubcreek.com). Link to Chub Creek on the Podsafe Music Network provided by the Podsafe Music Network at music.podshow.com.


• Email questions and comments to – podcast@bizplanhelp.com


• Download this Episode

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