Link to the Show / Show Notes"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing.
Topics covered:
* Getting your analytics strategy right
* The history of Google Analytics
* Setting up Google Analytics
* Limitations of Google Analytics
* How accurate is Google Analytcs
* Where you main focus should be when interpreting the results
* The difference between hits and visits
* The power of tracking conversions in online marketing
* Industry benchmarking . Google Analytic's new feature
* Integrated Website Optimiser and how to use it
* Tie in with Ad Words
* How to use filtering to segregate your audience statistics
* The best frequency to email in email marketing
* The best time to email students when email marketing
* The best time to send emails for various market segments
Links:
* http://code.google.com/apis/analytics
* http://www.internetmarketingteens.com
* http://www.subscribemanga.com
Play in your Iphone
RSS Feed