PodcastDirectory | Episode: 360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Podcast

360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Episode | 360° View - A fresh view on marketing and advertising.

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360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong.

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DATE : Mon, 20 Mar 2006 22:28:25 +0000
Entered in Database : 2006-03-20 22:28:25
length : 16934328
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Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers happy let alone keeping them at all. The ratio of “get” to “keep” is abysmal. This [...]

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