MCBP #3, 3/28/2006: David Meerman Scott, Author of "The New Rules of PR," and "Cashing In With Content"

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DATE : Sat, 02 Jun 2007 11:57:53 PDT
Entered in Database : 2007-06-02 18:57:53
length : 37154840
Link to the Show / Show Notes

Middle Chamber Books Podcast #3, March 28, 2006:David Meerman Scott, author ofCashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book,The new rules of PR: How to create a press release strategy for reaching buyers directly, that you can download from his website.

So far, more than 50,000 people have downloaded his e-book. In this podcast, we speak with David about his principles for using press releases directly with web readers. He also describes the companies profiled inCashing In With Content.

David Meerman Scott

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