Sundog: The Podcast 002 - ROI for today’s CMO Episode | Sundog: The Podcast
Take an entertaining look at the news, trends and best practices of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company's bottom line.
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Sundog: The Podcast 002 - ROI for today’s CMO
Play Now -->DATE : Tue, 13 Nov 2007 14:43:01 GMTEntered in Database : 2007-11-13 14:43:01length : 20282396 Link to the Show / Show NotesWith an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.
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