Link to the Show / Show NotesIn a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting.
All coming up in Internet Marketing!
Topics covered:
* Getting depth of knowledge from books
* Efficient working
* Outsourcing and virtual assistants
* Email management
* Market research using pay per click trials
* The use of stories in marketing
* Steps to delivering creativity
* Combining traditional and digital marketing
* Why use screencasts
* How to make screencasts
* Online screencasting systems
* Using screencasts in support
The books:
* The Four Hour Work Week - Tim Ferris
* Made to Stick - Chip and Dan Heath
* After Image - John Grant
* Meatball Sundae - Seth Godin
Links:
http://procasts.co.uk
http://blog.procasts.co.uk
http://showmedo.com
http://www.jingproject.com
http://www.screentoaster.com
http://screencastle.com
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
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