Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group. 

He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others. 

Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York. 

At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares with the reader. He was also the head writer for Concepts, the agency’s new-product unit, and he includes a chapter on the secrets of successful new product development. 

Today, he is the President & Creative Director of his own consulting firm, Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential creative problem-solving for advertisers and agencies.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.