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Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age Episode | The Advertising Show

PodcastDirectory / Business / Business
PodcastDirectory / Regions / NA / USA

The Advertising Show

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Business

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Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age


Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age

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DATE : Fri, 22 May 2009 14:00:00 GMT
Entered in Database : 2009-05-22 14:00:00
length : 9600512
Link to the Show / Show Notes

Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record increating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter& Gamble's Director of New Ventures for the Beauty Care sector. In thiscapacity, Jon led the creation and development of new products, includingcreating entirely new product categories, as well as discontinuous products inexisting categories. 

Jon's concept development work established new records inpre-market testing, and his framework for consumer understanding was deployedworldwide. Jon's 14 years with P&G in Beauty Care Marketing includedmanagement of established businesses such as Sure and Secret deodorants and OldSpice. 

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   


15-May-09 9:00 AM


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