Link to the Show / Show NotesFresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month).
Plus, of course, commentary on the latest trends in online marketing from Helen Trendell. All coming up in Internet Marketing!
Topics covered:
* Microformats now used by Google
* Writing viral stories to get links
* How search engines think
* The freemium business model
* What's new in social media
* Using multiple social media channels
* Viral content
* Common mistakes made on Google Analytics
* Plugins for Google Analytics
* The 3 most important parameters to look at on Google Analytics
Links:
* http://searchmarketingexpo.com - Search Marketing Expo (SMX)
* http://changelog.ca/project/VideoPress - VideoPress plugin for WordPress
* http://www.wolframalpha.com - The Computational Knowledge Engine
* http://www.magneticwebcontent.com
* http://www.seomoz.org
* http://www.xe.com/ucc - The Universal Currency Convertor
* http://www.youtube.com/watch?v=47LCLoidJh4 - Transport for London Video with the Moonwalking Bear
* http://visualrevenue.com/blog/2009/05/book-launch-yahoo-web-analytics.html - Dennis Mortensen's new book, Yahoo Web Analytics
* http://sethgodin.typepad.com - Seth Godin's blog
* http://www.nonlineblogging.com - David Hughes
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Skype: atwhite
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