Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message. 

Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives. 

As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research. He is also a frequent speaker at various media industry forums. 

Joe has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and the University of Maryland.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.