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In today’s podcast we are going to talk about some confidential Twitter memos that were leaked to the web, how the Guardian newspaper was able to leverage Twitter for better converstaions, and I’ll review and discuss Chris Anderson’s new book Free: The Future of a Radical Price.
*Twitter’s confidential memos on TechCrunch
Reblogged from soupsoup:
The documents include employment agreements, calendars of the founders, new employee interview schedules, phone logs and bills, alarm settings, a financial forecast, a pitch for a Twitter TV show, confidentiality agreements with companies such as AOL, Dell, Ericsson, and Nokia, a list of employee dietary restrictions, credit card numbers, Paypal and Gmail screen shots, and much more.
*Curating Twitter
At their Open Platform Blog the Guardian recently discussed the power and the problems of using twitter to generate and participate in converstaion. To do this they created a tool that they recently released for their Activate Summit called TwitterFall.
“Twitter is becoming a very fertile backchannel at conferences and news stories. It provides a simple mechanism for those at conferences to discuss themes, to amplify topics of interest and to engage those unable to attend. We wanted to keep the immediacy of Twitter as a backchannel but also maintain some sense of respect for the speakers”
*Chris Anderson’s ‘Free: The Future of a Radical Price’
Wired Magazine’s Editor in Cheif and author of The Long Tail Chris Anderson has just released his follow up called Free: The Future of a Radical Price. Like his first book, Free is a look at the changing nature of business on and off of the web. In is book he discusses how companies like Google or bands like Radiohead have leveraged free products and services into successful business models.
What Anderson feels makes this gratis econonmy possible is the economy of bits. Where companies like Verizon or Gillete sell their hardware at a loss while charging for service or marked up blades. Companies like Google or Facebook to give their services away because they can keep their costs low and don’t need to supply customers with any physical materials.
This idea has been implemented widely in the education sector for years. When I was in middle school in the mid-90’s my school recieved free TVs in every class. I’m not sure if this was part of Cable in the Classroom, but everyday the TVs would show Channel 1 during homeroom and lunch. The TVs were the cost of a captive audience of upper-middleclass consumers.
The most interesting part of this book is that Anderson is using the economic model he discusses in his book and is giving away the audio book and full digital copies of his book.
Free Links:
Wired: Free! Why $0.00 Is the Future of Business By Chris Anderson
Dan Patterson’s Interview With Chris Anderson [Wired,’The Long Tail’] on ’Free’
Free Full Digital Copy of Free: The Future of a Radical Price
Chris Anderson’s Interview on Managing the Gray
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