7 Steps for Surviving The Bankruptcy of the Impression Economy

Play Now -->

DATE : Thu, 10 Sep 2009 18:24:48 +0000
Entered in Database : 2009-09-10 18:24:48
length : 10508072
Link to the Show / Show Notes

This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper - The LA Times) and 4 other newspapers in bankruptcy court.

The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that provided huge profit margins for newspapers in days gone by.

If you were planning on making money by selling advertising, it's time to come up with plan B.

Play in your Iphone