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What is Reputation Management? Episode | PR/PA Ideas To Use

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PR/PA Ideas To Use

Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use.

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What is Reputation Management?


What is Reputation Management?

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DATE : Sat, 28 Jan 2006 00:27:57 GMT
Entered in Database : 2006-01-28 00:27:57
length : 12568995
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Does a good corporate reputation mean a steady stream of healthy profits? Does it mean lavishing benefits on employees? Does it mean being actively engaged in philanthropic activities? Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line.


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