PodcastDirectory | Episode: Public Relations Research Podcast

Public Relations Research Episode | PR/PA Ideas To Use

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Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use.

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Management

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Public Relations Research

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DATE : Tue, 06 Dec 2005 18:14:23 GMT
Entered in Database : 2005-12-06 18:14:23
length : 11156206
Link to the Show / Show Notes

What is public relations research and how is it different from public opinion or marketing research? Why don't more PR professionals conduct PR research? We discuss these questions with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami.

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