Link to the Show / Show NotesIn today's show Kelvin talks to Steve Waddington of Speed Communications about online PR. I am also joined today by Helen Trendell and Daniel Rowles.
Questions to ask your agency
Multiple suppliers
The specification process
Wireframe diagram
Letting designers do their job
Enabling Integrated Search Campaigns
SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control)
Increasing Leads
Reduce PPC spend
Making mist of reduced resources
THEME for increasing leads (Tribes, Hook, Engaging content, Marketing, Evaluation)
KOALA for Reduced budgets (Key word, Optimise, Add call to actions, Link internally, Approach 3rd party sites)
CAPER for reduced resources (Content, Audience, Platforms, Engage, Repurposing)
Squidoo
Brands in public
Posterous
Email gateway for blogging
Interview with Steve Waddington of Speed Communications
What is the biggest challenge for PR online?
Can all businesses adapt to online PR?
The role of Twitter in online PR
What are the best metrics tools for online PR?
Can we learn online PR from the apprentice?
3 quick and easy online PR tips
Links
Helen's white paper on Integrated Search - http://www.sitevisibility.co.uk/downloads/?did=9
SOSTAC - http://www.businessballs.com/pr_smiths_sostac_planning_method.htm
http://ad.ly
http://www.webshoutmarketing.net
http://posterous.com
Measurement Camp - http://measurementcamp.wikidot.com
Speed Communications - http://www.speedcommunications.com
Kelvin Newman:
Email: kelvin.newman@sitevisibility.com
Business: http://www.ai-digital.com
Twitter: http://twitter.com/kelvinnewman
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Book: http://podcastingunleashedthebook.com
Skype: atwhite
Helen Trendell:
Email: helen.trendell@sitevisibility.com
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