PodcastDirectory | Episode: Cafe2Go #37: August 2009 Conversation on “Weapons of Influence” Podcast

Cafe2Go #37: August 2009 Conversation on “Weapons of Influence” Episode | IABC Cafe2Go

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IABC Cafe2Go

The official podcast of the International Association of Business Communicators

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Cafe2Go #37: August 2009 Conversation on “Weapons of Influence”

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DATE : Thu, 06 Aug 2009 05:03:04 +0000
Entered in Database : 2009-08-06 05:03:04
length : 25165885
Link to the Show / Show Notes

Host Joseph Ugalde is joined by IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC. The six “weapons of influence” as defined by Robert Cialdini in his book, “Influence: The Psychology of Persuasion,” is the focus of discussion. How do these six “weapons” apply to communications? To IABC?

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