HubSpot TV - LIVE: Inbound Marketing Book Launch Party

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DATE : Sat, 24 Oct 2009 19:59:47 +0000
Entered in Database : 2009-10-24 19:59:47
length : 252191699
Link to the Show / Show Notes

Episode #62 - October 16, 2009(Episode Length: 20 minutes, 50 seconds)IntroHow to interact on Twitter: @karenrubin, @mvolpe, @dharmesh, @bhalligan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/MailbagDanny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.CHART OF THE DAY: Kids Snub Twitter"Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base."Marketing Takeaway: Research communities to learn if your target audience uses them or not.HeadlinesIncreased Use of Content as Inbound Marketing ToolSurvey Shows Increased Use of Content as a Marketing Tool86% of respondents' companies are currently creating or plan to create original content for their customers and prospects in the coming year.81% believe that brands and companies can create content that is as engaging and informative as content created by media companies.74% feel that original content and media are most effective for generating marketing ROI.Marketing Takeaway: Content is an important part of inbound marketing.YouTube - Over 1 Billion Served (per Day!)YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day"Three years to the day after Google bought YouTube, the video giant is routinely serving more than a billion video views per day."Marketing Takeaway: You are missing out if your video strategy does not include YouTube.Google Removes Page Rank from the Webmaster ToolsGoogle Removes PageRank Data From Webmaster ToolsGoogle is removing the Page Rank metric from Google Webmaster Tools.Marketing Takeaway: We've told you before not to focus on Page Rank.