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lockjaw radio DOSE #27 - Branding a City. Sponsored by iPlenus Solutions

lockjaw radio DOSE #27 - Branding a City. Sponsored by iPlenus Solutions

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DATE :
Entered in Database : 2006-06-29 12:52:29
length : 27783803
Link to the Show / Show Notes

Special edition: branding a city, iPlenus Solutions, Johnson City, TN, Louis Vuitton, Johnson’s Depot, brandchannel.com, city branding slogans

In this special edition of lockjaw radio, recorded in front of a live audience at the historic King Centre in downtown Johnson City, TN, we discuss the future of our beautiful city, and why it needs a new brand.

Our discussion of the why’s behind municipal branding could apply to your city, no matter where you live. Thanks to everyone who turned out and to Russo’s for the awesome authentic New Orleans cuisine. Thanks, too, to NBC Affiliate WCYB, NewsCenter5 for the coverage.

Our sponsor for the show is iPlenus Solutions . iPlenus Solutions specializes in crafting innovative business tools and database applications using Internet technologies. Their services include branding & identity, logo design, websites, business cards and brochures, SiteBuilder website content management system, branded email, bulk email services, search engine marketing, custom programming, database applications and hosting.

Thanks to John Cannon and the folks at iPlenus for their support. Visit iPlenus at iPlenus.com or call them at 888.475.3687.

Click here for the direct download

This is the EXCELLENT paper we referenced in our discussion on how to brand a city: Brand Your City: A recipe for success, by Jonathan Baltuch

This and other great brand strategy information can be found at brandchannel.com

Brand2Brand Combat:
We’re announcing a ‘brand’ new feature this week. Using our patented BrandMaster list, we’ll randomly select two brands to go head to head, which will certainly result in some unique pairings, and we’ll hold up each brand to a specific set of criteria.

We’ll start next week, but for this episode, we pit Johnson City against a randomly selected brand from the List: Louis Vuitton

RESOURCES:

• Tri-Cities Image Survey conducted by the Tombras Group for the Tri Cities Economic Development Alliance—TriCitiesImageSurvey.pdf

• Cluster Analysis from the Tri Cities Economic Development Alliance— TCEDAClusterAnalysis.pdf

• Wikipedia entry for Johnson City

• JohnsonsDepot.com Incredible resource for all things relating to the history of Johnson City, TN

• Downtown Johnson City website

• Tri-Cities Economic Development Alliance

• Urban Redevelopment Alliance Development firm committed to promoting economic vitality and providing redevelopment services to downtown Johnson City and other urban areas of East Tennessee

• Other Famous City Campaigns:
  —Las Vegas
  —Atlanta
  —Toronto
• Top 50 US City Slogans , from taglineguru.com

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