Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use.

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Blog or Perish? Study Tells Business to Blog

Blog or Perish? Study Tells Business to Blog

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DATE : Thu, 29 Jun 2006 14:34:45 GMT
Entered in Database : 2006-06-29 14:34:45
length : 11002623
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Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success? The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new study of business blogging, Behind the Scenes in the Blogosphere.

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