HubSpot TV - Retweet Treats with Guest Dan Zarrella

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DATE : Sat, 21 Nov 2009 18:10:35 +0000
Entered in Database : 2009-11-21 18:10:35
length : 334551403
Link to the Show / Show Notes

Episode #67 - November 20, 2009(Episode Length: 27 minutes, 35 seconds)IntroHow to interact on Twitter: @mvolpe @karenrubin and @DanZarrella with www.HubSpot.tv in your tweet.Subscribe in iTunesThanksgiving episode on Wednesday at 1PM!Everyone is always welcome to come in at 4pm to the office for the live audience.Mike has a mustache for Movember! Support him at www.MikeVolpe.com/cancerKaren is a Wild Web Woman! Vote for her here!New Guest! The Wonderful Dan Zarrella! He's an author now! The Social Media Marketing Bookwww.DanZarrella.com"Social Media and Viral Marketing Scientist" what's that mean? How did you get started doing all this?Big month for Dan.....ReHashing ReTweetingTwitter's New Retweet Feature Makes Quality, Unique Content Even More Important for MarketersReTweets are associated with the original tweeter, not the retweeterYou only see retweets for people you are followingYou can no longer personalize retweets, they are posted verbatimMarketing Takeaway: It's even more important now to be the originator of the content, not just the retweeter.Blogger Takes Heat for Comment ModerationFollow up: The vulgar comment & the schoolKurt Greenbaum of St. Louis Post-Dispatch's wrote an article about the strangest thing you've ever eaten.Commenter left vulgar comments twice, Greenbaum realized from commenter's IP that it was from a local school. Contacted the school and sent over IP details.Commenter was a teacher and resigned when confronted by Principal.Marketing Takeaway #1: There is no such thing as an anonymous comment.Marketing Takeaway #2: This social media thing is still new, think twice about your actions.Digg Blending Advertising and ContentDigg CEO: Content as Advertising"Instead of the standard billboard or whatever you read on the Internet, we're going to create ads - and we do create ads - that are literally content, so if you click on it you read an interesting story or article, and you put branding next to it. And we get literally get 100 times the clickthrough rate of what a typical ad would get, so that's good for advertisers."Marketing Takeaway: Content performs better than sales promotion, and content can help build brand.Forum FodderSheila Domingue What is the best way to find the top blogging sites for your area of interest?TechnoratiGoogle Blog SearchBackType Twitter Search (Look for Tweets with links to blog articles) -Blog Grader Search (In Beta, might be a bit buggy right now)(And HubSpot's social media monitoring!)