Link to the Show / Show NotesThe new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book]
I had the chance to interview co-author Julien Smith for about 20 minutes about [...]
About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major conferences from Stockholm to Sydney, Berlin to Florida, and across North America. Each year, he speaks to more than 40 groups around the world and has appeared in/on Bloomberg TV, The New York Times, CBC, BBC, ABC, and many more. Read the full text of this article (Audio Interview: Building Influence, Improving Reputation, and Earning Trust Through Social Media).
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