Link to the Show / Show NotesIf you’re a small business trying to find your way around social media, a very solid resource has hit the bookstores. Friends With Benefits: A Social Media Marketing Handbook was written for marketers looking to find new effective ways to sell products and services through social media channels like blogs, Facebook and Twitter.
Julie Szabo and [...]
About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major conferences from Stockholm to Sydney, Berlin to Florida, and across North America. Each year, he speaks to more than 40 groups around the world and has appeared in/on Bloomberg TV, The New York Times, CBC, BBC, ABC, and many more. Read the full text of this article (Audio Interview: “Friends with Benefits: A Social Media Marketing Handbook”).
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