Podcast: The Myth of Single Sourcing

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DATE : Tue, 22 Dec 2009 05:32:20 +0000
Entered in Database : 2009-12-22 05:32:20
length : 55138209
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Download MP3 Length: 38 min. In his controversial post, The Myth of Single Sourcing, Michael Hiatt explains: Single-source publishing is a zombie idea that revives itself periodically and refuses to stay dead. Its zombie supporters chant its purported benefits as a “write once, publish to many” promise and ploddingly follow it as their ultimate goal for mechanized authoring and machine [...]

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