HubSpot TV - The New Rules of Marketing with David Meerman Scott

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DATE : Mon, 11 Jan 2010 18:38:30 +0000
Entered in Database : 2010-01-11 18:38:30
length : 357041874
Link to the Show / Show Notes

Episode #74 - January 8, 2010 Episode Length: 29 minutes, 26 secondsIntroHow to interact on Twitter: @karenrubin, @mvolpe and @dmscott with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/New Webinar! January 13th at 1PM ET - Website Redesign in 2010: Register here: http://bit.ly/redesign-2010Welcome David Meerman ScottNew edition of The New Rules of Marketing & PRWhat's different in the new book?Have the rules of marketing changed how you expected them to when you wrote the New Rules two years ago?What is going to be different in the next edition? Where do you expect marketing to go in the next 5-10 years?You were on a podcast earlier this week and you ranted for a while about measuring ROI in marketing.Google Ad Words New Lead Gen ToolWhy Marketers Should Be Dubious of Google AdWords New Lead Capturing Tool"If you received an invite to beta test and have ads running in position #1, your prospects have the option to click a link under the PPC ad (this can be a customizable call to action) which opens a contact form. The prospect can then use this form to submit their contact information to you without ever leaving Google search results."Google owns your leads' information.You have to manage your leads with Google.No immediate benefit to your prospect after they request a phone call.Marketing Takeaway: Most businesses should drive conversions on their site and own their lead data.Business Blogs Average 12 Times More Subscribers by Email Than by RSSBusiness Blogs Average 12 Times More Subscribers by Email Than by RSS"average email subscriptions for these blogs were 12 times more than average RSS subscriptions.""Some industries, however, exhibit trends of relative parity. Two industries with close numbers of e-mail and RSS subscriptions are software and Marketing/SEO (online marketing)."Marketing Takeaway: Use blogging software that allows your readers to subscribe via email to increase subscriptions.Small Businesses That Blog Have 102% More Twitter FollowersSmall Businesses That Blog Have 102% More Twitter Followers"A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don't.""We compared 942 small-business customers (customers with less than 15 employees) and discovered that small businesses that blog on average have 102% more Twitter followers than those who don't."" Blogging increases Twitter reach by 113% for B2B companies and 30% for B2C companies."* Marketing Takeaway:* Your social media strategy will fail without a good content creation strategy.Forum FodderQuestion from http://inbound.org from m2Is it OK to link to my web site in my blog posts"I've been told that I shouldn't link to my web site in my blog posts. When I post about another company that I have a relationship with I include a sentence like "...Other Company and My Company..." Other Company is a link but I have not been linking My Company. Is there any reason I shouldn't add the link?"Marketing Tip of the Week: Read the New Rules of Marketing!Closing