Fernando Bermejo on Mapping Online Advertising: From Anxiety to Method [AUDIO]

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DATE : Tue, 12 Jan 2010 17:47:10 +0000
Entered in Database : 2010-01-12 17:47:10
length : 54429111
Link to the Show / Show Notes

Advertising pays for a significant portion of online content and services. But in contrast to other forms of content and service provision, it expects a return on investment despite not being backed by any kind of legal structure or binding agreement, resulting in anxiety on the part of the advertising industry. Fernando Bermejo – Associate [...]

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