JJTV #69 - Nook's Promotion Strategy: The Best or Worst EVER???

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DATE : Tue, 26 Jan 2010 05:40:30 PST
Entered in Database : 2010-01-26 13:40:30
length : 1041
Link to the Show / Show Notes

In this episode, I debate whether Barnes & Noble's promotion and distribution strategy for their e-Reader - the Nook - was the best OR worst EVER. Whilst I'm not sure about the limited supply portion, the in-store promotion via pop-up...