Meet the"Employee of the Month"Todd Greene, Founder and President of Headblade

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DATE : Mon, 21 Dec 2009 05:49:16 -0500
Entered in Database : 2009-12-21 10:49:16
length : 16433532
Link to the Show / Show Notes

Meet the "Employee of the Month" Todd Greene, Founder and President of Headblade"I rented this booth on Venice Beach... I had 500 Headblades, my ex-wife was there, we had a couple of friends, the girls in bikini's on their roller blades, so I thought 'okay, I'm going to sell my 500 Headblades here, this is where I'm going to do my worldwide introduction of Headblade'... At the end of the day, I looked at my ex-wife and said 'I don't know why I'm doing this... we sold 8 Headblades,' and she said, 'you have to look at the bright side of the story, you sold 5, more than everyone else combined.' And I looked at her and said, 'what am I going to do with that? I'm employee of the month?" Todd Greene.Welcome to an Entrepreneurs channel podcast on TotalPicture Radio with Peter Clayton reporting. Todd Greene is the inventor and founder of HeadBlade, based in Los Angeles, CA. Before starting his head care company, Todd worked for a variety of blue-chip companies, including the elite idea breeding ground of Disney Imagineering. His work history has included positions in fundraising new business development, web content production, product design and conceptualization. The HeadBlade razor is now in the permanent collection of the Museum of Modern Art in New York City; and now, the razor is available just about anywhere shaving products are sold.Your background includes a stint at Disney Imagineering - why did you decide to leave corporate life and start your own business?The "bald look" was not as popular 10 years ago as it is today. (Think about Andre Aggasi) How were you able to get funding?What was the biggest challenge you faced when starting your company?How long did it take you to get to positive cash flow?If you were to start Headblade today, what would you do differently, if anything?Which brings us to this… Todd, there's been a lot of conversation regarding the need for small business loans to help get our economy - and jobs - back on track.. If you were going to start your company today - what do you think would be easier- and what would be harder?Your razor looks like a roller skate with a razor attached. The HeadBlade in the permanent collection of the Museum of Modern Art in New York City - how did you come about the design?Let's talk about marketing -- anyone who's ever been involved in packaged goods knows the battle for shelf space in retail. How have you been able to get your product in stores?Do you use social networking sites -- Facebook, Twitter - to help build your brand and market your product?How has your web site evolved, and how important is it today in your marketing?Do you advertise in mainstream media?\What advice would you give someone dreaming about launching a new product and starting their own business?

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