Susan Burns - Social Recruiting Summit: Community – Building a Sustainable Approach to Recruiting

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DATE : Wed, 16 Dec 2009 12:06:19 -0500
Entered in Database : 2009-12-16 17:06:19
length : 14354911
Link to the Show / Show Notes

"Talent Synchronicity is the momentum established when business and talent strategies intersect. When clarity of vision and collective action work together to advance efforts toward sustainable results." Susan BurnsIs social recruiting just another sourcing tool—a way to promote job postings and find potential candidates? Or is it a pathway to building a sustainable talent community and another tipping point in the evolution in recruiting?The tools we have access to today deliver benefits that you won’t find through other sourcing vehicles.Harnessing the true power of social networking is about active talent communities. Talent communities provide a forum that enhances the relationship between candidates and your brand by inviting talent to engage in conversation rather than transactional activities and messaging.Questions for Susan Burns:A lot of people in corporate America look at all the buzz surrounding social networking -- especially Twitter -- and roll their eyes with comments like: This is all hype - how is Twitter going to make me money? What's your take?The terms Social media and social networking are used interchangeably. How do you differentiate the two? Especially in recruiting?In your presentation at the Social Recruiting summit, you talked about building "talent communities" - can you share with us some direct benefits you've seen in developing these communities?When talking about collaboration and innovation, one example you gave at the summit is a site called innocentive.com can you share some of its story with us?A bullet-point from one of your slides stated: "Complexity is the new reality - deal with it." How has recruiting changed in the last 5 years?From the recruiters perspective?From the Job seekers perspective?At you session you had the audience divide into 2 groups: one from a job seekers perspective, and one from an organizations perspective. What did you discover from this exercise?While we're on the topic, what did you learn at the Social Recruiting Summit?If you were in a job search today, how would you approach the process in what is obviously a very challenging environment?What haven't we discussed that you would like to share with the audience?

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