360View #025. Advertising Guru. Two.

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DATE : Tue, 08 Aug 2006 04:00:19 +0000
Entered in Database : 2006-08-08 04:00:19
length : 14842339
Link to the Show / Show Notes

This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques [...]

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